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<meta content="HubSpot" name="generator"/><div id="mmenu"> <span class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" data-hs-cos-general-type="widget" data-hs-cos-type="menu" id="hs_cos_wrapper_mobilemenu" style=""><div aria-label="Navigation Menu" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" data-menu-id="4437618160" data-sitemap-name="Metis" id="hs_menu_wrapper_mobilemenu" role="navigation"> <ul class="active-branch" role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="http://www.bopinsc.com/about" role="menuitem">About</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="http://www.bopinsc.com/services" role="menuitem">Services</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="http://www.bopinsc.com/work" role="menuitem">Work</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="http://www.bopinsc.com/knowledge" role="menuitem">Knowledge</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="http://www.bopinsc.com/careers" role="menuitem">Careers</a></li> <li class="hs-menu-item hs-menu-depth-1 active active-branch" role="none"><a href="http://www.bopinsc.com/blog" role="menuitem">Blog</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="http://www.bopinsc.com/contact" role="menuitem">Contact</a></li> </ul> </div></span> </div> <div id="page"> <div class="fixed_height_menu" id="mainmenu" style="background-attachment: fixed; background-image:url(http://www.bopinsc.com/hubfs/social-suggested-images/8Questions-5.png); background-size:cover; background-position: top center;"> <div id="mainmenu_gradient"> <div class="cwidth"> <a href="//www.bopinsc.com" id="logo"><img src="http://www.bopinsc.com/hubfs/metis/logo.png"/></a> <span class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" data-hs-cos-general-type="widget" data-hs-cos-type="menu" id="hs_cos_wrapper_mainmenu" style=""><div aria-label="Navigation Menu" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" data-menu-id="4437618160" data-sitemap-name="Metis" id="hs_menu_wrapper_mainmenu" role="navigation"> <ul class="active-branch" role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="http://www.bopinsc.com/about" role="menuitem">About</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="http://www.bopinsc.com/services" role="menuitem">Services</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="http://www.bopinsc.com/work" role="menuitem">Work</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="http://www.bopinsc.com/knowledge" role="menuitem">Knowledge</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="http://www.bopinsc.com/careers" role="menuitem">Careers</a></li> <li class="hs-menu-item hs-menu-depth-1 active active-branch" role="none"><a href="http://www.bopinsc.com/blog" role="menuitem">Blog</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="http://www.bopinsc.com/contact" role="menuitem">Contact</a></li> </ul> </div></span> <div class="clear"></div> <a href="#" id="mtrigger" onclick="showmmenu();return false;"><img src="http://www.bopinsc.com/hubfs/metis/mtrigger.png"/></a> </div> </div> </div> <div class="blog_page" id="blog_page"> <div class="cwidth"> <div class="nwidth"> <div class="blog_cut_in_"> <div class="blog_cut_in"> <div class="blog_cut_in_category"> <div class="category_name font_open_sans"> <a class="color_orange" href="/metis-blogs?topic=culture-and-news&pagenum=1">Culture and News</a> </div> </div> <h1 class="blog_cut_in_title size_36 font_weight_bold"> <a href="http://www.bopinsc.com/metis-blog/8-questions-with-diversity-flexibility-alliance-president-ceo-manar-morales">8 Questions with Diversity & 灵活性联盟主席 & CEO, Manar Morales</a> </h1> <div class="blog_author"> <span class="font_open_sans_italic">by </span><a href="/metis-blogs?sortbyauthor=madeleine-caldeira&pagenum=1">Madeleine Caldeira</a> </div> <div class="blog_cut_in_sample_content font_open_sans" id="sample_blog_content"> <p>你知道和优秀的人一起工作是多么神奇? We think it’s everything, 我们喜欢和那些把这种化学反应带入我们生活的人一起工作. 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Awesome. 问题是:这个人想知道 </span><em style="background-color: transparent;">how</em><span style="background-color: transparent;"> 你的其他客户也从使用你的公司中获益. 这就是案例研究的用武之地.</span></p> <p>我们再怎么强调这一点都不为过: <a href="/checklist/7-tips-to-create-compelling-case-studies" rel="noopener" target="_blank">案例研究是不可或缺的资源</a>. 一个成功的客户案例研究...</p> <a class="blog_truncated_btn" href="http://www.bopinsc.com/metis-blog/5-must-haves-for-effective-customer-case-studies">Read More</a> </div> <div class="blog_category_label trans_tab"> <div class="category_name font_open_sans"> <a class="color_white" href="/metis-blogs?topic=marketing&pagenum=1">Marketing</a> </div> </div> </div> <div class="blog_desktop_clear clear"></div> </div> <div class="blog_sec_row row" id="blog_sec_row"> <div class="blog_col col one_third_col"> <div class="blog_image"> <a href="http://www.bopinsc.com/metis-blog/6-things-you-need-to-do-to-get-your-public-speaking-career-started"> <div class="blog_image_background" style="background-image: url(http://www.bopinsc.com/hubfs/elliot-sloman-199291-unsplash.jpg);"></div> </a> </div> <div class="blog_title size_18"> <a href="http://www.bopinsc.com/metis-blog/6-things-you-need-to-do-to-get-your-public-speaking-career-started">开始你的公共演讲生涯需要做的6件事</a> </div> <div class="blog_author"> <span class="font_open_sans_italic">by </span><a href="/metis-blogs?sortbyauthor=metis-team&pagenum=1">Metis Team</a> </div> <div class="blog_sample_content font_open_sans" id="blog_sample_content_4"> <p><span style="background-color: transparent;">成为一名公共演说家可以让你成为行业领袖，或者让你接触到可以帮助你拓展业务、建立人脉的高管. 虽然公开演讲当然有利，但你不可能一夜之间成为一个成功的演说家. Consider </span><a href="//www.bopinsc.com/services" style="background-color: transparent;">implementing these tech PR...</a></p> <a class="blog_truncated_btn" href="http://www.bopinsc.com/metis-blog/6-things-you-need-to-do-to-get-your-public-speaking-career-started">Read More</a> </div> <div class="blog_category_label trans_tab"> <div class="category_name font_open_sans"><a class="color_white" href="/metis-blogs?topic=strategy-and-insights&pagenum=1">Strategy and Insights</a></div> </div> </div> <div class="blog_col col one_third_col"> <div class="blog_image"> <a href="http://www.bopinsc.com/metis-blog/how-to-pitch-saas-stories-to-the-media"> <div class="blog_image_background" style="background-image: url(http://www.bopinsc.com/hubfs/social-suggested-images/Metis-214-4.jpg);"></div> </a> </div> <div class="blog_title size_18"> <a href="http://www.bopinsc.com/metis-blog/how-to-pitch-saas-stories-to-the-media">如何向媒体推销SaaS故事</a> </div> <div class="blog_author"> <span class="font_open_sans_italic">by </span><a href="/metis-blogs?sortbyauthor=rebecca-joyner&pagenum=1">Rebecca Joyner</a> </div> <div class="blog_sample_content font_open_sans" id="blog_sample_content_5"> <p>就在不久以前，软件即服务(SaaS)的兴起还在许多商业媒体中占据了上风, 甚至连商业记者也在这个快速发展的领域为自己打造专业. 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Ted...</p> <a class="blog_truncated_btn" href="http://www.bopinsc.com/metis-blog/ideas-choice-and-perception-3-ted-talks-to-help-you-achieve-your-tech-marketing-goals-">Read More</a> </div> <div class="blog_category_label trans_tab"> <div class="category_name font_open_sans"><a class="color_white" href="/metis-blogs?topic=marketing&pagenum=1">Marketing</a></div> </div> </div> <div class="blog_col col one_third_col"> <div class="blog_image"> <a href="http://www.bopinsc.com/metis-blog/7-tips-to-make-working-globally-easier"> <div class="blog_image_background" style="background-image: url(http://www.bopinsc.com/hubfs/map-3260506_960_720.jpg);"></div> </a> </div> <div class="blog_title size_18"> <a href="http://www.bopinsc.com/metis-blog/7-tips-to-make-working-globally-easier">让全球工作变得更容易的7个技巧</a> </div> <div class="blog_author"> <span class="font_open_sans_italic">by </span><a href="/metis-blogs?sortbyauthor=rachel-sullivan&pagenum=1">Rachel Sullivan</a> </div> <div class="blog_sample_content font_open_sans" id="blog_sample_content_9"> <p>现在pg电子游戏平台世界各地比以往任何时候都容易，这使得 <a href="/metis-blog/8-questions-with-ivalina-nenova-ceo-of-new-web-ltd" rel="noopener" target="_blank">every business a global one</a>. 工作的时间和方式不再受到限制, 因为我们拥有在世界上最偏远的角落工作的工具.</p> <p>As you <a href="/metis-blog/four-pr-truths-i-learned-by-traveling-the-world-solo" rel="noopener" target="_blank">多旅行，或者亲自旅行</a>, as a digital nomad or to...</p> <a class="blog_truncated_btn" href="http://www.bopinsc.com/metis-blog/7-tips-to-make-working-globally-easier">Read More</a> </div> <div class="blog_category_label trans_tab"> <div class="category_name font_open_sans"><a class="color_white" href="/metis-blogs?topic=culture-and-news&pagenum=1">Culture and News</a></div> </div> </div> <div class="blog_desktop_clear clear"></div> <div class="blog_mobile_clear clear"></div> <div class="blog_col col one_third_col"> <div class="blog_image"> <a href="http://www.bopinsc.com/metis-blog/one-month-and-one-lesson-marrakech-and-how-to-negotiate-like-a-champion"> <div class="blog_image_background" style="background-image: url(http://www.bopinsc.com/hubfs/Marrakech2.png);"></div> </a> </div> <div class="blog_title size_18"> <a href="http://www.bopinsc.com/metis-blog/one-month-and-one-lesson-marrakech-and-how-to-negotiate-like-a-champion">一个月和一堂课:马拉喀什和如何像一个冠军一样谈判</a> </div> <div class="blog_author"> <span class="font_open_sans_italic">by </span><a href="/metis-blogs?sortbyauthor=rachel-sullivan&pagenum=1">Rachel Sullivan</a> </div> <div class="blog_sample_content font_open_sans" id="blog_sample_content_10"> <p><em>我正在进行为期一年的环游世界的探险 </em><a href="http://www.remoteyear.com/" rel="noopener" target="_blank"><em>Remote Year</em></a><em>: 12个城市，12个月，53人. Read the last post </em><a href="/metis-blog/one-month-and-one-lesson-belgrade-and-the-good-in-social-media" rel="noopener" target="_blank"><em>here</em></a><em>.</em></p> <p>马拉喀什是文化、建筑和体验的集合体. 历史悠久的麦地那有着丰富的阿拉伯文化，似乎几乎没有被时间改变，而圭利兹...</p> <a class="blog_truncated_btn" href="http://www.bopinsc.com/metis-blog/one-month-and-one-lesson-marrakech-and-how-to-negotiate-like-a-champion">Read More</a> </div> <div class="blog_category_label trans_tab"> <div class="category_name font_open_sans"><a class="color_white" href="/metis-blogs?topic=culture-and-news&pagenum=1">Culture and News</a></div> </div> </div> <div class="blog_col col one_third_col"> <div class="blog_image"> <a href="http://www.bopinsc.com/metis-blog/4-things-b2b-tech-pros-need-to-understand-about-influence-building"> <div class="blog_image_background" style="background-image: url(http://www.bopinsc.com/hubfs/influencers-3151032_960_720.png);"></div> </a> </div> <div class="blog_title size_18"> <a href="http://www.bopinsc.com/metis-blog/4-things-b2b-tech-pros-need-to-understand-about-influence-building">B2B技术专业人士需要了解的pg电子游戏平台影响力建立的4件事</a> </div> <div class="blog_author"> <span class="font_open_sans_italic">by </span><a href="/metis-blogs?sortbyauthor=mel-rubbelke&pagenum=1">Mel Rubbelke</a> </div> <div class="blog_sample_content font_open_sans" id="blog_sample_content_11"> <p>The other day, 我有一个好朋友，他是一家B2B科技初创公司的CMO，我和他有过一次友好的分歧，就是pg电子游戏平台如何用自己的品牌建立影响力，以及如何触及一个极其狭隘的买家角色. 我们的谈话让我意识到，许多B2B科技公司的首席营销官和高管也可能是...</p> <a class="blog_truncated_btn" href="http://www.bopinsc.com/metis-blog/4-things-b2b-tech-pros-need-to-understand-about-influence-building">Read More</a> </div> <div class="blog_category_label trans_tab"> <div class="category_name font_open_sans"><a class="color_white" href="/metis-blogs?topic=marketing&pagenum=1">Marketing</a></div> </div> </div> <div class="blog_mobile_clear clear"></div> <div class="blog_col col one_third_col"> <div class="blog_image"> <a href="http://www.bopinsc.com/metis-blog/messaging-matters-6-steps-to-define-your-key-marketing-messages"> <div class="blog_image_background" style="background-image: url(http://www.bopinsc.com/hs-fs/hub/70992/file-15383857-jpg/images/writing1.jpg);"></div> </a> </div> <div class="blog_title size_18"> <a href="http://www.bopinsc.com/metis-blog/messaging-matters-6-steps-to-define-your-key-marketing-messages">B2B品牌信息传递策略的关键 & Marketing Success</a> </div> <div class="blog_author"> <span class="font_open_sans_italic">by </span><a href="/metis-blogs?sortbyauthor=rebecca-joyner&pagenum=1">Rebecca Joyner</a> </div> <div class="blog_sample_content font_open_sans" id="blog_sample_content_12"> <p>我有孩子，所以我的“假期”计划通常是由他们的需求驱动的. 有地方燃烧能量吗? 在这里偶尔尖叫是可以接受的? 某种迪士尼景点?</p> <p>当我最近有机会逃离几天的时候<span> </span><em>without</em><span> </span>my kids, my “needs” changed...</p> <a class="blog_truncated_btn" href="http://www.bopinsc.com/metis-blog/messaging-matters-6-steps-to-define-your-key-marketing-messages">Read More</a> </div> <div class="blog_category_label trans_tab"> <div class="category_name font_open_sans"><a class="color_white" href="/metis-blogs?topic=strategy-and-insights&pagenum=1">Strategy and Insights</a></div> <div class="category_name font_open_sans"><a class="color_white" href="/metis-blogs?topic=pr&pagenum=1">Public Relations</a></div> </div> </div> <div class="blog_desktop_clear clear"></div> <div class="blog_col col one_third_col"> <div class="blog_image"> <a href="http://www.bopinsc.com/metis-blog/startupsaturday-self-driving-cars-are-back-on-track-in-boston"> <div class="blog_image_background" style="background-image: url(http://www.bopinsc.com/hubfs/social-suggested-images/startup-saturday-_v3-copy-e1445010448530-14-6.jpg);"></div> </a> </div> <div class="blog_title size_18"> <a href="http://www.bopinsc.com/metis-blog/startupsaturday-self-driving-cars-are-back-on-track-in-boston">#StartupSaturday:自动驾驶汽车在波士顿重回轨道</a> </div> <div class="blog_author"> <span class="font_open_sans_italic">by </span><a href="/metis-blogs?sortbyauthor=kirsten-stratton&pagenum=1">Kirsten Stratton</a> </div> <div class="blog_sample_content font_open_sans" id="blog_sample_content_13"> <p>Do you remember our <a href="/metis-blog/startup-saturday-new-cryptocurrencies-expected-to-change-digital-transactions" rel="noopener" target="_blank">12月的《pg电子游戏平台》帖子</a>，突出了Lyft与NuTonomy的合作关系? 在短暂的停顿之后，该公司终于做到了 <a href="http://www.reuters.com/article/us-nutonomy-selfdriving/nutonomy-resumes-autonomous-vehicle-testing-in-boston-ceo-idUSKBN1H32W5" rel="noopener" target="_blank">自动驾驶汽车恢复测试</a> on the streets of Boston. 它们重新上路了——但问题依然存在:消费者信任它们吗...</p> <a class="blog_truncated_btn" href="http://www.bopinsc.com/metis-blog/startupsaturday-self-driving-cars-are-back-on-track-in-boston">Read More</a> </div> <div class="blog_category_label trans_tab"> <div class="category_name font_open_sans"><a class="color_white" href="/metis-blogs?topic=culture-and-news&pagenum=1">Culture and News</a></div> </div> </div> <div class="blog_mobile_clear clear"></div> <div class="blog_col col one_third_col"> <div class="blog_image"> <a href="http://www.bopinsc.com/metis-blog/tune-in-the-best-podcasts-for-marketers-remote-workers-"> <div class="blog_image_background" style="background-image: url(http://www.bopinsc.com/hubfs/woman-girl-technology-music.jpg);"></div> </a> </div> <div class="blog_title size_18"> <a href="http://www.bopinsc.com/metis-blog/tune-in-the-best-podcasts-for-marketers-remote-workers-">Best Podcasts for Marketers & Remote Workers | PR Tips</a> </div> <div class="blog_author"> <span class="font_open_sans_italic">by </span><a href="/metis-blogs?sortbyauthor=caroline-curran&pagenum=1">Caroline Curran</a> </div> <div class="blog_sample_content font_open_sans" id="blog_sample_content_14"> <p>我曾在新闻广播工作过几年，所以播客对我来说有一种怀旧之情. 这是一种优秀的传统故事讲述方式，具有一定的深度，而这种深度通常是书面作品所没有的. 我曾经珍惜在直播中解释一个故事的机会，用一种没有成功的方式...</p> <a class="blog_truncated_btn" href="http://www.bopinsc.com/metis-blog/tune-in-the-best-podcasts-for-marketers-remote-workers-">Read More</a> </div> <div class="blog_category_label trans_tab"> <div class="category_name font_open_sans"><a class="color_white" href="/metis-blogs?topic=marketing&pagenum=1">Marketing</a></div> <div class="category_name font_open_sans"><a class="color_white" href="/metis-blogs?topic=content-marketing&pagenum=1">Content Marketing</a></div> </div> </div> <div class="blog_sign_up blog_col col one_third_col" id="blog_sign_up"> <span class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_form" data-hs-cos-general-type="widget" data-hs-cos-type="form" id="hs_cos_wrapper_newsletter_form" style=""><h3 class="hs_cos_wrapper form-title" data-hs-cos-general-type="widget_field" data-hs-cos-type="text" id="hs_cos_wrapper_newsletter_form_title"><div class="size_36 color_white">Enjoying the blog?</div><div class="font_open_sans color_white">获得更多的想法，当你注册我们的免费通讯.</div></h3> <div id="hs_form_target_newsletter_form"></div> </span> </div> <div class="clear"></div> </div> <div class="pagination_"> <div class="pagination"> <div class="pagination_left"> <a class="pagination_links font_open_sans color_orange" href="/metis-blogs?topic=&pagenum=6" id="prevpage_mnews"> <i class="fa fa-angle-left"></i> <span> Prev. 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